Terms & Conditions
Last updated: January 2026
These Terms & Conditions (“Terms”) govern the provision of services by Lixue Advisory Limited, a company registered in England and Wales under company number 16953544, with its registered office at:
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
(“Company”, “we”, “us”, “our”).
By submitting payment for any services, the client (“Client”, “you”, “your”) agrees to be bound by these Terms.
1. Services
1.1 The services to be provided by the Company are described in the proposal, action plan, or scope document accepted by the Client (the “Action Plan”).
1.2 The accepted Action Plan is incorporated into these Terms by reference and forms part of the agreement between the parties.
1.3 Any changes to the scope of services must be agreed in writing and may result in additional fees.
2. Acceptance of Terms
2.1 Submission of payment by the Client constitutes acceptance of:
the proposal and/or action plan accepted by the Client (the “Action Plan”); and
these Terms & Conditions.
2.2 No physical or electronic signature is required for these Terms to be legally binding.
3. Fees & Payments
3.1 Fees are as stated in the applicable Action Plan.
3.2 Unless otherwise agreed in writing, payment is required in full prior to commencement of services.
3.3 All fees are exclusive of VAT unless expressly stated otherwise.
3.4 Late or non-payment may result in suspension or termination of services.
4. Refunds & Cancellations
4.1 Due to the bespoke nature of the services, all fees are non-refundable, unless otherwise agreed in writing.
4.2 If the Client cancels prior to commencement, any refund is at the sole discretion of the Company.
5. Client Responsibilities
5.1 The Client agrees to:
Provide accurate and complete information
Respond in a timely manner when required
Cooperate reasonably to enable delivery of services
5.2 The Company is not responsible for delays caused by the Client’s failure to meet these obligations.
6. Intellectual Property
6.1 All materials, frameworks, methodologies, and know-how developed by the Company remain the intellectual property of the Company unless expressly agreed otherwise.
6.2 Upon full payment, the Client is granted a non-exclusive, non-transferable licence to use deliverables solely for their internal business purposes.
6.3 The Client may not resell, redistribute, or commercially exploit Company materials without prior written consent.
7. Confidentiality
7.1 Both parties agree to keep confidential any non-public, proprietary, or sensitive information disclosed during the engagement.
7.2 This obligation survives termination of the agreement.
8. Limitation of Liability
8.1 To the maximum extent permitted by law, the Company shall not be liable for:
Loss of profits
Loss of revenue
Loss of business
Indirect or consequential losses
8.2 The Company’s total liability under these Terms shall not exceed the total fees paid by the Client for the relevant services.
8.3 Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under UK law.
9. No Guarantees
9.1 The Company provides services on a professional best-efforts basis.
9.2 No guarantees are made regarding specific outcomes, results, or financial performance.
10. Termination
10.1 Either party may terminate the agreement by written notice if the other party commits a material breach that is not remedied within 14 days.
10.2 Upon termination:
Outstanding fees remain payable
No refunds are due for work already performed
11. Independent Contractor
11.1 The Company operates as an independent contractor.
Nothing in these Terms creates a partnership, employment, or agency relationship.
12. Governing Law & Jurisdiction
12.1 These Terms are governed by the laws of England and Wales.
12.2 The courts of England and Wales shall have exclusive jurisdiction.
13. Entire Agreement
13.1 These Terms, together with the accepted Action Plan, constitute the entire agreement between the parties.
13.2 Any prior discussions or communications are superseded.
14. Contact Details
Questions regarding these Terms should be directed to:
Lixue Advisory Limited
Email: ian@lixuemedia.com
Registered office:
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom
© 2026 Lixue Media Limited.
All rights reserved.